The Think Before You Flush campaign aims to tackle the problem of sewage related litter on Ireland’s beaches. Irish Water is supporting this campaign led by An Taisce’s Clean Coasts Programme, to highlight the problem sanitary products and other items can cause in our marine environment and our wastewater systems if they are flushed down the toilet.

Every day people flush thousands of sanitary items such as baby wipes and cotton bud sticks down the toilet instead of simply putting them in the bin. Other items that are frequently flushed down the toilet include cigarette butts and plasters.

The visual impact of sewage related litter on the environment is significant and one which deters visitors from using the beach, impacting on tourism and the local economy. It can also pose a danger to wildlife - sea birds have been found with litter items in their stomachs and turtles can mistake plastic debris for food.

The campaign will raise awareness of the issue and impacts, and encourage responsible bathroom behaviour to protect the wastewater infrastructure, wastewater treatment plant capacity and the marine environment from pollution.

For more information on this campaign please visit

Learn more about preventing drain blockages by disposing of fats, oils and grease correctly.

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